Shopping we all can enjoy, the rise of aging-friendly stores

I came across the following article this morning. It’s about a grocery store in Eau Claire, Wisconsin that has become dementia-friendly, in partnership with their local Aging and Disability Resource Center and the global Purple Angel Campaign.

Inspired, I did a bit more digging around on the internet, and wrote this post about how communities and businesses are becoming more age-friendly and dementia-friendly. Examples from New York, Wisconsin, the UK, Germany, and Japan are highlighted.

If you want to read more about how Wisconsin is becoming dementia-friendly, check out my post on How Watertown, WI became dementia-friendly.

If you want to read more about dementia-friendly grocery shopping, check out my post on Dementia Villages and new approaches to care or this article on Asda St. Matthews store in the UK.

On a related note, there are many communities and grocery stores becoming age-friendly, which also helps out people with dementia. Check out this article on Kaiser’s grocery stores in Germany, who have made larger print on labels, have magnifying glasses hanging from the shelves, use non-skid floors, brighter lighting, and have carts with built-in seating if you want to take a rest during your shopping. You can read another article on Kaiser with pictures of the features here.

Tesco, in the UK, is following Kaiser’s lead and making pensioner-friendly grocery stores.

The city of New York in the US is also making great strides, and has published a guide for age-friendly shopping in the Upper West Side. You can view the guide here (more recent) and the 2011 version here.

But you know who probably takes the cake for age-friendly shopping? Japan! Of course, they have the highest concentration of older adults in the world, and realize how important it is to serve this market. I think they are really the pioneers in using Universal Design to make stores more accessible for all people, and especially aging adults. They use wider aisles, larger print and signs angled to avoid glare, slower escalators, strategic rest areas, lighter carts and baskets, have additional staff ready to assist customers, and are careful not to market their services and products as “age-friendly” or specifically for seniors (way to help break stigma!!). Check out this article, highlighting the efforts of several companies in Japan, this article on the Aeon senior-friendly mall, or this article on strategic efforts for making stores more friendly for middle-aged and older adults.

A Huge Step In The Right Direction – Festival Foods In Wisconsin Becomes Dementia Friendly

EAU CLAIRE, Wis. (WEAU) — A local grocery store is now the first in the area be certified dementia friendly.

Festival Foods has been certified by the Aging and Disability Resource Center as dementia friendly.

Window clings are placed outside Festival Foods showing the grocery store has trained employees to help assist shoppers with dementia.

Dementia specialist Lisa Wells with the center says shopping may seem leisurely for some but for those with dementia it can be frightening.

‘It can be overwhelming with all those people, all those sounds, all that noise,” said Wells.

So last year, Wells began partnering with businesses around Eau Claire to become dementia friendly.

“Along with creating awareness, we’re really helping people live well with dementia,” explained Wells.

Store director Jeff Engedal says becoming the first dementia friendly grocery store is a step that needed to be taken.

“I believe this has been needed mostly because everyone shops for groceries. So, I think it was the next logical step to be a dementia friendly business, to provide that extra guest service,” said Engedal.

Wells says the training takes about an hour, with the course teaching how to assist those with dementia.

“We provide information on what dementia is, what are some of the signs and symptoms, how you’d recognize them and how’d you communicate with that person,” explained Wells.

She added, “Instead of telling the person it’s in aisle 6 or aisle 4, they would take them exactly to those products and actually grocery shop.”

The environment is also taken into account, with the store considering lighting and signage.

Engedal says the employees will now take extra time to assist those with dementia.

“Alzheimer’s and dementia is growing so we wanted to have another form of good service and compassion for anyone who shops our store who is suffering from that disease,” said Engedal.

Deli kitchen manager Chris Bridges took part in the training; he says it believes it’s beneficial.

“It’s very refreshing to see there’s an actual movement towards that within local business here in Eau Claire,” said Bridges.

Bridges says his grandmother had Alzheimer’s and passed away about a month ago. He says having that personal connection makes the effort all that more meaningful.

He said, “We want to have the community know that we’re here to lend a helping hand, that we’re there to care for our guests and be there when they need assistance.”

Bridges is not along with having a personal connection to dementia.

Engedal says out of 28 Festival managers that took part in the training 26 had relatives effected by Alzheimer’s or dementia.

He says it hits close to home

Wells says it will continue to try to make as many businesses dementia friendly as possible.

She says the center had cards that say, “I have dementia, please be patient with me,” that can be picked up at the center and used at dementia friendly businesses.

She added, “We don’t want people with dementia to feel isolated, we want them out in the community, we want them in these businesses and feeling understood and not so afraid to get out.”

Wells says there are about 20 businesses in Eau Claire that are certified dementia friendly.


2 thoughts on “Shopping we all can enjoy, the rise of aging-friendly stores

  1. Pingback: Opinions from Japan’s Aging Population | Doctor Dementia and the Dementia Adventure

  2. Pingback: How to really piss-off older people with bad advertising | Doctor Dementia and the Dementia Adventure

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